About simplifyMD
Founded in 2006 and headquartered in Atlanta, thousands of end-users use simplifyMD every day to manage millions of digital medical records for physicians in 27 specialties and on two continents. Created specifically to lower operating costs, increase revenue and provide relief to overworked physicians and administrators, simplifyMD’s modern, Web-based platform melds powerful EHR, medical grade document management and Patient Health Record technologies together for one low monthly price that costs less than traditional paper folders. Superb service, concrete results and fair pricing have made simplifyMD one of the fastest growing health IT companies in the nation.
Executive Team
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Jeff Lamkin, Chief Executive Officer
Among other achievements over his fifteen year tenure in the healthcare and marketing industry, Jeff was the founding President and CEO of Impact Group. Under his leadership, in less than 4 years, the firm grew to over 1,100 employees to eventually become a division of Euro RSCG Worldwide. At simplifyMD he is now focusing his talents and energies to help physicians make profit-enhancing, realistic business decisions for their practices. Jeff is a graduate of Towson University in Maryland. |
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Matt Ethington, President
With over a decade of high tech and healthcare technology experience, Matt is a 2006 TEPR award winning presenter, and a 2005 faculty member of the Medical Records Institute. Having worked with hundreds of physicians on dozens of technology implementations, he brings the hands-on know-how and experience to ensure simplifyMD's clients realize consistent, concrete, and measurable benefits. Matt is a graduate of the University of Nebraska. |
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Shahid Shah, Chief Technology Officer
Shahid has served as a health IT advisor to programs within the National Institutes of Health, CTO of Cardinal Health's CTS unit, Chief Systems Architect for the American Red Cross, and Senior Vice President of Healthcare Technology at COMSYS. In addition to his executive role at simplifyMD, Shahid serves as an on-going consultant to the Executive Office of the President (White House) and the Office of Management and Budget (OMB). Shahid earned his Master's Degree in Technology Management from the University of Maryland and his Computer Science Bachelors Degree from Penn State University |
Advisory team
Dr. Richard Olson
Dr. Richard Olson obtained his M.D. from Duke and completed surgery residency at Grady Memorial Hospital and Emory University Hospitals in Atlanta. He is a fellow of the American College of Surgeons, and has practiced general surgery in Gainesville, Georgia since 2001. He has participated in hospital committees steering information technology and medical records for 15 years, and is a current student of medical informatics in the AMIA 10x10 program.
Dr. Alan Einstein
Dr. Alan D. Einstein serves Georgia Governor Sonny Perdue on the Commission for Newborn Umbilical Cord Blood Research and Medical Treatment. He is the President and CEO of Cord Blood Solutions, LLC, and President of Alpharetta Medical Associates, PC. He received his D.O. from University of Osteopathic Medicine and Health Sciences College of Medicine and Surgery, Des Moines University and holds the distinction of being the first D.O. accepted for residency at The Johns Hopkins University School of Medicine/Sinai Hospital.
